Two billion people already have WhatsApp open. Most small businesses either ignore it or end up with a second phone nobody has time to look at. We put you on the proper WhatsApp Business Platform, and we run it — an agent that knows your prices, your hours and your policies answers every message, at any hour, in your name.
The free WhatsApp Business APP is a phone app. One handset, one person, replying by thumb — and the history lives on that phone, so when whoever holds it leaves, the conversations go with them. The WhatsApp Business PLATFORM is a business line inside WhatsApp. No handset at all. Several people can work it at once, software can answer it, and every message is recorded against the number rather than against a member of staff. A number can only live in one of them. That choice is the whole decision — and it is the one we make simple, because we do the setup and then we run it.
The app: nobody. The Platform: answered, properly, by something that knows what you charge and when you are open.
The app is one phone, one person. On the Platform your whole team can work the same line, and one of ours can step in mid-conversation.
On the app it lives on a handset. On the Platform it lives against the NUMBER — staff change, the record stays.
WhatsApp closes a conversation after a day. The only way back in is an approved template message — and writing those is where most businesses get stuck. We write them and get them approved.
The app gives you sent and read ticks. We show you every conversation, costed, beside the phone calls from the same customers.
The app is free. The Platform is not — but when a customer messages YOU first, replying is free for 24 hours, and that is most of them.
If you are on your own, get a handful of messages a week and quite like replying yourself — use the free app. It is genuinely better for you and we will tell you so. The Platform earns its place when messages are being missed, when more than one person needs to see them, or when the history has to survive somebody leaving. We would rather say that now than sell you something you cancel in ninety days.
Business Manager, WhatsApp Business Account, display-name approval, number registration. Nine specific things fail silently in that chain. We have hit every one of them and we know what each looks like.
Template rejection is the single most common WhatsApp failure. We write yours in the right category, submit them and handle the rejections.
It knows your services, your prices, your hours and your policies. It takes the details you need and never invents a price or a promise.
Any conversation can be taken over mid-thread by a human — ours or yours. The agent steps back and stays back.
Meta quietly downgrades a number that gets blocked, and your sending limits drop. Almost nobody notices until messages stop going out. We do.
If you take one of our numbers, the same number can answer the phone AND carry WhatsApp. One number on the van, two channels behind it.
If you ever want to run it yourself, you can — and we will help rather than stall. We transfer the WhatsApp account into your own Meta Business Manager, port the number into your name if it is one of ours, and send you every conversation and every template. We would rather be the people you can leave easily and choose not to.
Only if it is not currently on the WhatsApp app. A number lives in one place at a time — the consumer app, the Business app, or the Platform. If it has been on a handset it has to be removed there first, and Meta will refuse it until it is.
No. That surprises everybody. The Platform runs in Meta’s cloud — there is no handset, no SIM to keep charged and nothing to lose.
It replies as your business, using what you have told us. It will not invent a price, a date or a promise — if it does not know, it says so and takes a number for someone to call back.
Meta charges for messages your business starts. When a customer messages you first, replying is free for 24 hours — and for most small businesses that is nearly all of it. We show you every conversation and what it cost.
The parts we control take a day or two. Meta’s verification and template approval run on their timetable, which is usually a few days and occasionally longer. We will tell you which step you are waiting on rather than going quiet.
You tell us and we hand it over — the account into your Business Manager, the number ported to you if it is ours, and every conversation exported. No notice games.
Tell us your business name and roughly how many messages a week you get. If the free app is the better answer for you, we will say so.