B2B is the longest, quietest purchase there is. By the time somebody contacts you they have already read everything they intend to read and shortlisted two or three firms — and increasingly the shortlist came from an assistant.
A restaurant knows when somebody is deciding: the phone rings. You do not. A business owner fed up with their current IT firm spends a month reading, asking peers, and quietly building a list — and you never see any of it unless you happen to be on the list. That research is exactly the kind that has moved to assistants, because the questions are awkward to ask a supplier: "what should managed IT cost for 20 users", "how do I know if my IT company is any good", "who does IT support for small firms around Chester". All three get answered. The last one gets answered with names.
"Proactive monitoring and remediation across your estate" is what you would say to a peer. "We fix it before you notice" is what the buyer typed. Both should be on the page; usually only the first is.
"5 to 50 users", "accountancy practices", "manufacturing", "Cyber Essentials certified", "we do NHS-adjacent compliance". Buyers filter hard on these and they are rarely written down.
Per user per month, fixed fee, ad hoc, is out-of-hours included. It is the most searched B2B question in this trade and the least answered.
Even a national buyer types a place, because they want somebody who could turn up. A page with no geography is a page that matches no local question.
The prospect who rings during a crisis at their current provider is the highest-intent call you will ever get, and it usually lands on a number designed for tickets.
Your annual contract value, your conversion, your numbers.
Twenty users at £40 a month. ⭐ And this is the most compounding number on the site: managed services contracts run for years, grow with the client, and one referral inside a sector tends to bring another. Change every figure to yours.
We ask the four assistants the question your customers ask and send you their answers word for word. One report, no charge, no account. You cannot fix a thing you have not measured.
One answer is a coin toss; they vary by day, wording and location. So we ask the SAME questions again every 7, 14 or 28 days and show you the line. That is the difference between a curiosity and evidence.
A UK number for the business, live in minutes, that is not the phone your family rings. And when you are ready, Optiman Answered picks it up when you cannot — takes the company, the problem and the size of the business, and tells you straight away.
We are not promising to put you top of anything, and B2B is genuinely a slower, smaller-volume game than the trades on this site — fewer people ask, so fewer answers get given. But far fewer of your competitors have written anything findable either, and one contract is worth what fifty restaurant bookings are worth. That asymmetry is the whole argument here, and it is why we would rather you looked at the number of ENQUIRIES this produces than the number of impressions.
Which is the strongest position in B2B and also the slowest to grow. This reaches the buyer who has decided to change supplier and has nobody impartial to ask — a small number of people, each worth a great deal.
More than consumers do, and earlier in the process. Asking "what should this cost" and "how do I tell if my provider is any good" of a machine is far easier than asking a supplier, and that conversation ends with names.
Yes — this page is for anyone whose customer is another business and whose sale is researched rather than impulsive: bookkeepers, HR consultants, health and safety, marketing agencies, commercial cleaners.
They are, and we say so on the page. The trade is value: one managed services contract is worth several hundred covers, so a handful of extra enquiries a year is a different kind of result.
Nothing, and no account. Your firm name, your town and what you do is enough.
A number of your own that takes the company, the problem and the size while your team is on tickets.
How a number worksTell us your business name, your town and what you do. We put the question your buyers actually ask to ChatGPT, Perplexity, Gemini and Claude, send you what each one said word for word, and tell you what it would take to change it.