Nobody researches a new kitchen at half past ten on a Tuesday morning. They do it in the evening, on the sofa, and they now do a good deal of it by asking an assistant. We show you what it says about you — free.
A kitchen or a bathroom is a months-long decision that starts with an evening of looking. By the time somebody picks up the phone, they have usually already decided who to ring — often from a shortlist an assistant gave them. These are the sentences that produce that shortlist: "Who fits kitchens in [town]?" "How much does a new bathroom cost in [town]?" "Which kitchen companies near me do the fitting as well as the units?" "Is it cheaper to replace the doors than the whole kitchen?" "Who can do a wet room for an elderly parent?" Each of those gets answered with names, and the shortlist is usually three long.
Beautiful photographs are how a human decides and exactly nothing to a machine. A caption saying what it was, where it was and roughly what it cost is worth more than ten more pictures.
"Every kitchen is different" is true and unusable. "Most of our kitchens land between £8,000 and £25,000 fitted" gets you into the answer.
Supply only, supply and fit, design, tiling, electrics, plastering, making good — customers do not know which of those you cover, and neither does an assistant.
"We cover Wirral, Chester and North Wales, up to about 25 miles" is the single most useful sentence missing from most trade sites.
If an assistant does not know you exist, the phone was never going to ring. We measure that, free, and tell you what is missing.
Evenings and Sundays are when these enquiries happen, and a showroom cannot be open for all of them. An AI receptionist takes the room, the rough budget, the timescale and a number — so Monday starts with three real enquiries instead of three missed calls.
Your average job, your conversion, your numbers.
This is why the arithmetic on this page looks different from every other trade. At these job values, one recovered enquiry a month is the whole argument. Change the figures to yours.
We are not promising to put you top of anything. Assistants are not ranked lists and there is no position for sale in them. And we are not going to write you a page of invented five-star reviews or copy a competitor's site. What we do is make the true facts about your work findable, readable and current — then measure whether the answers change. If the check shows you are already being named, we will say so and there will be nothing to buy.
In the evenings and at weekends, which is when the showroom is shut. A kitchen is a months-long decision that starts with an evening of looking, and by the time somebody rings they have usually already decided who to ring.
Because a large share of the questions people ask are price questions, and a business that has never written a figure down cannot be the answer to one. A wide, honest range — most of our kitchens land between eight and twenty-five thousand pounds fitted — is enough to get you into the answer.
The room, the rough budget, the timescale, the postcode, and a number that it reads back to make sure it has it right. Monday then starts with three real enquiries instead of three missed calls.
No, and it should not. It captures enough for you to quote properly and tells the customer honestly when you will come back to them.
Tell us your business name, your town and what you do. We put the question your customers actually ask to ChatGPT, Perplexity, Gemini and Claude, send you what each one said word for word, and tell you what it would take to change it.