People who waited years for an NHS appointment are now typing that sentence — or saying it to an assistant, which answers with two or three practices. Being one of them is worth a great deal, because a private patient rarely arrives alone and rarely leaves.
For a long time the searches were "NHS dentist taking patients" and very little else. That has shifted: the questions now are "how much is a private check-up", "is Invisalign worth it", "can I see a physio without a referral", "who does implants near Chester" — careful, researched, expensive questions. They are increasingly asked of an assistant rather than a search box, because people would rather ask something slightly embarrassing in private. And the answer, more often than not, ends with two or three names.
"Restorative dentistry" is what you call it. "Crown", "root canal", "veneers", "implants", "clear aligners" is what they call it. Both should be on the page and usually only the first is.
This is the single most-asked question in private healthcare and the one most sites refuse. A page with honest ranges is cited far more often than a page that says "contact us for a bespoke quote".
Who they are, where they trained, what they focus on, how long they have been doing it. In a trust purchase this is the deciding content, and it is frequently one line under a photograph.
It is the first thing anybody wants to know, it changes month to month, and it is almost never written down where a machine can read it.
The enquiry about a two-thousand-pound treatment arrives at eleven, when both surgeries are running and the desk is one person.
Your average first course of treatment, your conversion, your numbers.
A first course of private treatment — well below an implant or an aligner case. ⭐ It also ignores the part that matters most: a private patient who stays is a decade of hygienist visits and check-ups, and frequently brings a family. Change every figure to yours.
We ask the four assistants the question your customers ask and send you their answers word for word. One report, no charge, no account. You cannot fix a thing you have not measured.
One answer is a coin toss; they vary by day, wording and location. So we ask the SAME questions again every 7, 14 or 28 days and show you the line. That is the difference between a curiosity and evidence.
A UK number for the business, live in minutes, that is not the phone your family rings. And when you are ready, Optiman Answered picks it up when you cannot — takes the enquiry and books the consultation, and tells you straight away.
We are careful with claims here, deliberately: healthcare advertising is regulated by the ASA and by your own professional body, and nothing we publish about your practice will say more than what the assistants actually said. We are not promising to put you top of anything, and we do not touch your Google listing, your NHS profile or the health directories. ⚠⚠ And one finding worth bracing for: assistants give CLINICAL ANSWERS, and they are sometimes out of date or wrong. What yours says about a common treatment in your area is often the more useful half of the report — because it is what your patient read before they rang.
Then the goal is not more, it is better — being named for the treatments you actually want to be doing rather than for general work. A waiting list also tends to be a snapshot rather than a permanent state, and a practice that is invisible when it needs patients has left it very late to start.
It should not be, and this is built with it in mind. We report what the assistants said, verbatim, and make no claim about your practice that you have not made yourself. What you then choose to publish stays yours, and yours to check in the usual way.
Constantly, and more candidly than they would ask a person — which is exactly why the question about the treatment and the question about who provides it are usually the same conversation.
Yes, and often better than dentistry, because those answers are emptier. "Physio near me without a referral" and "chiropractor in Chester" are asked a great deal and very few clinics have written anything matchable.
Nothing, and no account. Your practice name, your town and what you do is enough.
A number of your own that takes the name, the treatment and the best time to ring back.
How a number worksTell us your business name, your town and what you do. We put the question your patients actually ask to ChatGPT, Perplexity, Gemini and Claude, send you what each one said word for word, and tell you what it would take to change it.